Hispanic consumers are a significant growth driver behind many dietary supplements, more so than their non-Hispanic counterparts. That may explain why Pharmavite recently introduced its bilingual “Vitamin & Supplement Wellness Wheel” to more than 1,500 locations.
Even though many cutting-edge marketers have for years successfully infused a Hispanic flavor into their overall marketing mix, the overall marketplace has yet to maximize the reach into this community relative to the overall buying power they wield.
The beauty category at retail drug stores has been turning more toward sampling with kiosks, apps, events and beauty advisers. Drug Store News recently spoke with Joann Marks, founder and CEO of the 25-year-old company Cosmetic Promotions, to discuss beauty sampling and experiential marketing.
Pet Releaf — the all-natural pet product company that recently launched two whole hemp plant-based products, Edibites CBD Treats for Dogs and CBD Hemp Oil Tinctures for both dogs and cats — is adding a large-breed product extension to its line.
While sales of pet supplements have flattened over the last few years, market research firm Packaged Facts estimates that the segment will grow to exceed $697 million in sales by 2019 due to rising obesity rates among pets and an aging pet population.