The oral care segment is a mature market — no doubt about it — but when it comes to tooth-whitening products, consumers have demonstrated that they will continue to snap up products that promise a brighter, whiter smile.
Consumers still have a sweet tooth despite a sour economy. U.S. confectionery sales at food, drug and mass stores continue to grow at a pace of 4.2%, outpacing overall store sales, according to data from the National Confectioners Association.
As reported in March, the safety and efficacy debate sparked by the spate of recent recalls across kids’ cough-cold offerings has created a purchase paradigm where moms are reaching for any safer-yet-still-works products that they can get their hands on.
Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.