The heat is on in the snack food aisle. “A lot of growth in the category is coming from more flavorful offerings, particularly in the chip category,” said Chris Clark, a spokesman for the Snack Food Association.
Mini collectibles and collectible trading cards are hot segments in the toy market. They are “on point with what kids want, aren’t expensive and keep kids coming back,” according to Adrienne Appell, a representative for the Toy Industry Association.
The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.