Drug stores are cautiously expanding their consumer electronics selections. MP3 players, digital cameras and pre-paid mobile phones are finding a place beside the more traditional mix of handheld tape players and clock radios in the channel.
Innovation is helping to bolster sales of power toothbrushes. According to SymphonyIRI Group, a Chicago-based market research firm, sales of power toothbrushes rose more than 3% during the 52 weeks ended Jan. 22 at food, drug and mass (excluding Walmart).
Rechargeable batteries represent a growth area for retailers. A report from the Freedonia Group indicated that alkaline batteries remain the most prevalent type of primary battery, accounting for more than 70% of demand.