The Food and Drug Administration over the past year has been exploring ways to further increase the value of the over-the-counter medicine space through the utilization of technology to support new Rx-to-OTC switches.
Programs incentivizing health care won't be effective if they're not intuitive and easy to use. That's why Medagate's MasterCard Dual Value Health Card, which enables employers and health plans to combine a member/employee healthcare funding purse with a restricted-spend purse for targeted items and incentives, is so important.
There is perhaps no greater value in the OTC space than having a friendly face guide you to the health information you need — when you are physically in the store. That value will resonate even more with consumers once they realize that the guide is a dedicated position who is there to help them access health information at the shelf with the Drug Facts Label or through a Web-enabled tablet.
Targeting more than 4,000 health kiosks to be located within retail pharmacy centers by year end, SoloHealth has positioned its health solution as one of the natural conduits linking patient care, health information and OTC value.
Everybody's got questions. Walgreens has answers. With topics covering everything from cold and flu to women's health, Walgreens has coupled comprehensive health information into a pocket-size pamphlet packed with coupons.
Rite Aid's latest Wellness store concept features a new interactive Vision Center kiosk that allows customers to try new frames in the store and order prescription glasses and contact lenses for home delivery.