The business of nutritional bars is booming, with 9-of-the-top-10 brands trending at a double-digit annual growth rate. And that one bar not growing in double digits is the No. 1-selling bar — General Mills’ Fiber One — by a margin of more than $60 million in annual sales.
Annual diet aid sales are down more than 15% across the category, and even as diet aid sales spike in the first few weeks of January with 2012 New Year’s resolutions, it doesn’t look like that sales decline will reverse itself in the short term.
Drug stores continue to offer more fresh grocery items. “Fresh fruit and vegetables are top grocery categories. There’s high demand for the products, and the size of the market is huge. So it makes sense that the drug channel is going after that business,” said Harry Balzer, chief industry analyst and VP of the NPD Group.
The market for sports nutrition looks good. All categories grouped by Drug Store News in this space — nutrition and energy bars, energy shots and ready-to-drink protein shakes — currently are trending up significantly.
The cosmetics segment has been on the upswing, and the momentum is likely to continue within the mass market as beauty mavens get increasingly thrifty and do their research when it comes to purchasing makeup.