The personal massager category still is small at only $3.2 million for the 12 weeks ended Sept. 4, according to SymphonyIRI Group data across food, drug and mass (excluding Walmart), but the growth rate is trending at a 20.6% clip.
The diabetes patient has long been identified as a coveted higher-trip, higher- market-basket opportunity for pharmacy operators. And now Rite Aid has created a loyalty card program specifically for that diabetes patient.
Vitamin D has been one of the fastest-growing segments in the VMS market since 2010, a factor that has been in step with the number of positive clinical studies establishing the need for vitamin D supplementation.
More than two-thirds of moms who participated in a recent Abbott Nutrition survey revealed they have a picky eater, and 9-out-of-10 of these moms indicated they are unsuccessful at getting their picky eater to eat healthy and nutritious foods every day.