Category Reviews

07/05/2011 - 10:36am

Momentum in the beer category is coming from craft beers. “Craft beers are growing at a 10% clip,” said Eric Shepard, executive editor of Beer Marketer’s Insights. “Seasonals and variety packs are the big news, and Indiana Pale Ales are very hot right now.” 


07/05/2011 - 10:35am


Yogurt and yogurt drinks have become a powerhouse category, with Greek-style yogurts boosting category sales. Mintel International Group estimated that category sales reached $4.4 billion across all three channels in 2010, and there is still room for growth.


07/05/2011 - 10:33am

It has been a bit of an uphill battle for fragrance within the mass market, but industry sources remain optimistic as “new” continues to drive much of the business and celebrity scents remain in the spotlight.

07/05/2011 - 10:33am

Greater consumer awareness of the dangers of the sun’s harmful rays and greater product innovation are spelling growth in the sun care market. And, as the industry wades through the recently issued regulations by the Food and Drug Administration, new innovative products for both children and adults hit the pipeline, which is likely to mean further growth.

07/05/2011 - 10:32am

Despite the do-it-yourself trend within beauty, depilatories experienced a slight dip in sales, according to data provided by SymphonyIRI Group.


07/05/2011 - 10:30am


The sun care segment is in the midst of some significant changes as, years after announcing its intent to improve the labeling of sunscreens, the Food and Drug Administration finally has issued new rules for OTC sunscreen products

06/23/2011 - 3:27pm
06/21/2011 - 11:55am

Consumers may have tightened their belts in the current economy, but they aren’t skimping when it comes to their pets. The American Pet Products Association’s annual review of spending data revealed that overall spending in the pet category grew more than 6% to more than $48 billion in 2010.

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