The drug store channel has had strong sales in the beer category despite lackluster industry performance. Dollar sales for the beer category in drug were up nearly 6% for the year to date ended Oct. 30, 2011, according to SymphonyIRI Group data.
Cookies and crackers are a mature category with slow growth. Private label has been strong in the cookie category, a trend Mintel expected to continue for the next few years. Kraft Foods leads the category with its powerhouse Oreo and Chips Ahoy! brands.
The recession has taken a toll on the pet category, according to some companies. A recent report from Cascadia Capital revealed that 35% of consumers said they curtailed pet expenditures in 2011 due to the economy.
It was a nail-biter of a holiday season for fragrance and, while SymphonyIRI numbers showed a decline in fragrance at food, drug and mass (excluding Walmart) for the 12 weeks ended Nov. 6, the sales within the prestige channel have been on the rise in 2011.
Zarbee’s has been expanding its pediatric cough-cold line featuring buckwheat honey with the launch of Zarbee’s Nighttime Cough and Sleep Drink, an over-the-counter nighttime cough remedy proven safe and effective for children 2 years of age and older.
The market for meal replacement ready-to-drink shakes is expanding beyond the need for a shake-shake-sensible-meal diet plan, or the need for a protein booster, with a number of niche marketing opportunities.
While the need for weight loss is year-round in a country where 1-out-of-every-3 adults is considered obese, the business of weight loss still is seasonal. The first few weeks of January see a spike from the guilt-laden who had over-indulged during much of the holidays.