Consumers still have a sweet tooth despite a sour economy. U.S. confectionery sales at food, drug and mass stores continue to grow at a pace of 4.2%, outpacing overall store sales, according to data from the National Confectioners Association.
Energy drinks are still showing strong growth. A recent report from Beverage Marketing Corp. found that “energy drinks handily outperformed the overall beverage market,” although the segment remains a small component of the category.
A wet spring has made for ideal allergen-creating conditions — the growth of ragweed and an increase in mold. According to a Quest Diagnostics study, sensitization to common ragweed has grown 15% nationally since 2000, while mold grew 12%.
The expansion of intimacy health devices at mass is transforming the intimacy health segment into some pretty significant profit centers. “The total vibrations category currently has up to $1 billion in retail sales with no clear branded leader,” Church & Dwight’s CEO James Craigie told analysts earlier this month.
Retailers, expecting thrifty behavior from consumers, are starting the back-to-school season with early promotions. “Retailers are already running door-buster promotions,” said Perry Smith, an analyst with the NPD Group.
As expected, sales of sun care products experienced a boost in the most recent 12 weeks, according to SymphonyIRI Group, and it is likely that a greater consumer awareness of the dangers of the sun’s harmful rays and product innovation helped fuel growth.