Drug Store News recently had the opportunity to speak with John Szustaczek, The DivaCup’s director of sales and marketing, about the company’s double-digit annual growth rates, why consumers are drawn to the product and The DivaCup’s geo-targeted advertising strategy.
With probiotic supplements consistently registering double-digit sales increases in recent months, suppliers are expanding their lines of these immune-boosting formulas. Among the most recent new products is iHealth’s Culturelle Advanced Immune Defense.
Kashi recently introduced Organic Chewy Granola and Seed Bars. Made with a nutritious, plant-based blend of 100% whole grains, fruits, nuts and super seeds, Kashi Organic Chewy Granola and Seed Bars are free of highly refined sweeteners.