As a growing number of older Americans are making home healthcare increasingly attractive for drug store retailers, those in the industry say participating in this multifaceted market requires getting over some significant hurdles.
As many as 38.3% of Americans have trouble sleeping. That makes sleep aids a high-trial category.
The emergence of new products across the cough-cold and allergy categories is transforming the OTC aisle.
In the United States, colds account for more visits to the doctor than any other condition, according to the American Lung Association.
A number of recent product offerings in the VMS space may represent white-space opportunities — or products that help create a marketing or merchandising niche that resonates with today’s consumer.
Nature’s Bounty launched a line of aromatherapy products under the Nature’s Origin banner that includes an essential oils kit.
The proof a category is hot can be measured not only by the number of players looking to participate in that category, but also by the heft of new entrants. Such is the case with aromatherapy.
Nutrex is introducing OutLift, a new pre-workout product that is differentiated by having no proprietary blend (full disclosure ingredients) and contains no “banned” ingredients.
Sports nutrition is a category beginning to emerge as a viable destination center within mass outlets, and the trend line behind this mass growth is a gravitation toward “cleaner” ingredients.
Overall, sales of multivitamins are relatively flat — 0.2% annual growth toward a $1.8 billion base. So, have sales of multivitamins plateaued, or are there pockets of opportunity out there?