The market for meal replacement ready-to-drink shakes is expanding beyond the need for a shake-shake-sensible-meal diet plan, or the need for a protein booster, with a number of niche marketing opportunities.
While the need for weight loss is year-round in a country where 1-out-of-every-3 adults is considered obese, the business of weight loss still is seasonal. The first few weeks of January see a spike from the guilt-laden who had over-indulged during much of the holidays.
Awareness around the benefits of krill oil versus fish oil — being just as effective with a lesser amount and the possibility that krill oil may leave more EPA and DHA in the body to be absorbed, according to two clinicals published in 2011 — may be a hot topic in 2012.
Diet aids and meal replacement products aren’t the only categories subject to the whims of a supply-chain-busting weight-loss/dieting fad. The American College of Sports Medicine revealed the top trends in fitness and wellness for 2012 in its November/December issue of Health & Fitness Journal.
Beauty market research company the NPD Group recently reported that total prestige makeup dollar sales in U.S. department stores were on the rise during the first 10 months of 2011, and gift sets proved to be no exception.
With consumers eating more meals at home, frozen food sales are soaring. Packaged Facts predicted the frozen food category will grow to $70 billion in 2015, an increase of $14.1 billion (or 25%) over 2010.