A recent survey commissioned by Dannon found that 68% of consumers believe certain probiotics help regulate the digestive system, yet one-third of Americans agree that they don’t get enough probiotics in their average daily diets.
In the current economy, microwavable single-serve meals may be the answer to consumers’ decreased restaurant use. “These meals occupy the spot between homemade and restaurant meals,” said Harry Balzer, chief industry analyst and VP at NPD Group. “They represent food
Sales of sun care products experienced a boost in sales as consumers increasingly understand the importance of protecting their skin from the sun’s harmful rays and manufacturers develop products that promise to deliver greater performance.
Skin care products, including facial moisturizers and facial anti-aging products, experienced an uptick in sales, and the growth is expected to continue going forward as baby boomers help fuel sales and shoppers indulge in small luxuries.
When buying personal care products, those items that have a higher price tag are likely to be perceived by Asian or Pacific Islanders as being more effective compared with less expensive items, according to market research firm Mintel.
When it comes to makeup, Hispanic women represent a significant opportunity, and targeting this demographic could help bolster penetration rates of such products as BB creams, according to market research firm Mintel.