Cosmederm Bioscience’s TriCalm OTC itch-relief solution was recognized in May by the journal Clinical, Cosmetic and Investigational Dermatology,, which published a study finding that Cosmederm’s solution was superior to diphenhydramine 2% and hydrocortisone 1%.
Such chronic skin conditions as psoriasis and eczema have taken an anti-itch category known for its summertime seasonal sales spikes — because of such acute needs as poison ivy and bug bites — and have made it a year-round destination category.
GoJo Industries recently expanded its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail.
Perrigo Animal Health in May announced its launch of PetArmor Joint Health Maximum, a supplement for dogs that contains glucosamine, chondroitin, MSM and manganese. It’s an opportunity for retailer’s to associate their store brand with a quality pet supplement.
Is there a niche OTC opportunity on which food, drug and mass retailer pharmacies are not fully capitalizing? If the answer isn’t yes, then the cat is already out of the bag — according to the American Pet Products Association the market for pet supplies and OTC medicines will grow by 4.7% by the end of the year.
Church & Dwight is leveraging its First Response brand into the dietary supplement set with the launch of First Response multivitamin gummies, which target reproductive health and prenatal/post-natal need states. First Response multivitamin gummies were developed to provide women with the recommended amount of folic acid in an easy-to-consume gummy form.