"I often use the analogy of puzzle-making when I moderate strategy sessions with clients. Why? Because it provides a framework from which to fuel the conversation and the ideation that moves an organization or a brand forward," writes Hamacher Resource Group VP Dave Wendland in his latest blog entry.
While paid search and email marketing still top retailers’ lists of effective customer acquisition channels, social media has moved up the ranks to become an important tool for engaging with and attracting new customers.
The majority of millennial parents (85%) are using their smartphones to help them shop brick-and-mortar retail locations, according to the results of a new study by Retale. But what’s especially interesting is how moms and dads use mobile differently.
Human error was the number one cause of data security incidents in 2014. According to a new report released by the Privacy and Data Protection Team at BakerHostetler, in the incidents that the firm worked on in 2014, employee negligence was responsible 36% of the time.
Shoppers think it's cool to get digital help finding relevant products and information as well as navigating the store, according to a study by RichRelevance. But they are creeped out by digital capabilities that identify, track and use location and demographics
Self-service kiosks got a nod from the Millennial generation, as a new survey released by location-based mobile platform Retale showed that 20% of Millennial shoppers don’t like interacting with cashiers at checkout.
A recent survey found that 52% acute coronary syndrome patients currently taking an oral anti platelet therapy missed taking or changed the way they take their prescribed OAP therapy, even after being informed by their doctors of its importance.