Front-End Categories

05/07/2013 - 10:44am
Survey: Most women concerned about digestive health, but half consider it a taboo subject

According to a recent Prevention survey, 74% of women are interested in knowing more about how their digestive system works, but almost half surveyed believe that digestive health is a taboo subject people are uncomfortable discussing.

05/06/2013 - 1:41pm
Industry urges FDA to clarify new dietary ingredient notification regulations

The five associations representing the dietary supplement industry on Monday requested that the Food and Drug Administration issue revised guidance on new dietary ingredient notifications, with a specific focus on the information to be included to identify the new dietary ingredient.

05/06/2013 - 1:37pm
Ruffles launches new Tangy Honey Mustard behind grindhouse ad campaign

Ruffles potato chips, one of the flagship brand's from PepsiCo's Frito-Lay division, announced today the launch of a new Ultimate Tangy Honey Mustard flavor potato chip and a comical marketing campaign in television, cinema and digital that is inspired by 1970s grindhouse-style action movies.

05/06/2013 - 11:57am
Sparkling Ice launches three new lemonade flavors

Sparkling Ice, part of the TalkingRain portfolio of beverages, announced today the expansion of its brand with a new zero calorie lemonade product line: Raspberry Lemonade, Strawberry Lemonade and Lemonade with Tea.

05/06/2013 - 9:51am
Swiss Precision Diagnostics showcases latest in home pregnancy test technology at OBGYN meeting

Swiss Precision Diagnostics unveiled the new Clearblue Advanced Pregnancy Test with Weeks Estimator at the 61st Annual Clinical Meeting of the American Congress of Obstetricians and Gynecologists here.

05/06/2013 - 9:07am
FDA Law Blog: Recent Plan B One Step approval may reignite simultaneous Rx-OTC debate

The Food and Drug Administration may soon find itself in another Plan-B-generated quandary — the complications around granting a three-year marketing exclusivity for a medicine that is both prescription-only and over-the-counter, according to an FDA Law Blog posted Sunday by Hyman, Phelps & McNamara.

05/03/2013 - 3:05pm
Kellogg looks to new adult breakfast offerings to boost segment sales

Cereal maker Kellogg is hoping to appeal to adult customers with new breakfast food lines, the company said in announcing its first quarter 2013 earnings.

05/03/2013 - 2:47pm
Arizona launches three new Rickeys beverage flavors

Arizona Beverages is adding three new Rickeys flavors, a beverage that combines a balance of sweet fruit and tart lime inspired by the Brooklyn original soda fountain novelty, the company announced this week.

05/03/2013 - 2:33pm
Hain Celestial buys Ella's Kitchen

Hain Celestial Group, the company that makes Celestial Seasonings tea and other products, has purchased organic baby food company Ella's Kitchen Group, the company said.

05/03/2013 - 2:15pm
Bayer Healthcare and Sheryl Crow team on hunger effort

Bayer Healthcare on Friday partnered with Sheryl Crow in support of Feeding America for that group's "Nutrition Mission."

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