The retail store is an ecosystem, according to Dan Mack, managing director of Mack Elevation. “More than ever before, all of us are investing in the shelf. That experience matters. It is as much a part of the brand as your brand is [part of] the category.”
Drug Store News has partnered with Competitive Promotion Report, IRI and MarketTrack to create a series of exclusive reports; this one highlights the market performance of major manufacturers in the minerals and supplements segment within the vitamins, minerals and supplements category.
The national brand equivalent of GlaxoSmithKline's Flonase will soon be shipping to store shelves with the announcement Monday that Perrigo and its partner West-Ward Pharmaceuticals on Tuesday gained approval from the U.S. Food and Drug Administration.