Catalina Marketing announced the debut of a new purchase-based targeting solution for consumer packaged goods advertisers that incorporates shopper understanding and analytics into campaign planning and measurement to drive improved performance.
Organic baby formula brand Nature's One said it is committed to minimize or eliminate environmental contaminants, such as arsenic and other heavy metals.
Just 1-in-67 shoppers, or 1.5%, determine the success of a new product, according to Catalina Marketing's "New Product Report."
Dr. Reddy's Labs has launched a generic version of a popular over-the-counter drug for treating heartburn, the company said Monday.
Yardley London, known for its botanical soap bars, has announced the launch of its new Skin Indulgence bath and shower collection.
Kimberly-Clark has highlighted its progress toward achieving its 2015 sustainability goals.
Nuk has partnered with children's nutrition expert and cookbook author Annabel Karmel to create a line that offers parents the necessary tools to create nutritious meals for baby at home.
Twizzlers is celebrating the release of Sony Pictures' "The Amazing Spider-Man" with a new Facebook promotion.
Perrigo on Friday announced that it has received final approval from the Food and Drug Administration for its abbreviated new drug application for lansoprazole capsules in the 15-mg strength.
A diaper rash treatment and skin protectant has arrived in the United States, MarcasUSA said.