Coty’s VP creative and integrated communications, Sam Southey, said that selecting a new creative agency is part of Coty’s strategy to drive a new level of insights and consumer engagement in the aftermath of the company’s merger with Procter & Gamble’s specialty beauty business.
Walgreens in August polled consumers on Twitter regarding which Pringles chip flavors should make an exclusive appearance in the stores on the corner of Happy and Healthy come March 2017. The results are in, Hungry Forever reported Friday, and it looks like anyone seeking to satisfy their Cheddar BBQ or Jamaican Jerk cravings will need to make their way over to a Walgreens or Duane Reade location. The flavors not selected were Sweet Thai Chili and Original Hot Sauce, Hungry Forever reported. (Hungry Forever)
"We strive to develop products that meet consumers' needs, and the breadth of our new product line up this year is no exception to this commitment," stated Tim Toll, chief customer officer at Pharmavite.