Help2Heal represents the kind of cause marketing effort that catches the eye of the millennial shopper. According to a Nielsen survey, more than 55% of consumers globally are willing to spend more for products making a social or economic impact, and more than half of those respondents were millennials.
One of the centerpieces of GMDC’s Health Beauty Wellness 2015 conference is its product showcase. The top showcase products are chosen by buyers who, when visiting the showcase, are given Android-based scanners that are used to scan the QR code on a brand’s display. Drug Store News looks at the 10 brands with the most scans as of 2 p.m. on Sunday.