Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.
Looking to further meet the grooming needs of its male shoppers and further leverage the increased focus on men’s facial skin care, Walgreens debuted earlier this year Boots’ No7 Men+ chain-wide at Walgreens and Duane Reade stores nationwide.
When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.
Earlier this year, Revlon extended its ColorStay franchise with the launch of Ultimate Suede Lipstick.
After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.
No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.
Even as CC creams increasingly hit the market, the BB cream craze continues.
Garnier BB Cream Skin Renew Miracle Skin Perfector by L’Oréal made waves as the first mass-market BB cream to hit the United States.
Foundations are increasingly infusing such skin care benefits as anti-aging ingredients and SPF protection, as evidenced by Procter & Gamble’s CoverGirl & Olay Tone Rehab 2-in-1 Foundation.
Bayer’s Contour Next EZ has captured $5.9 million in sales in a little more than one year on shelf, according to IRI.