Spectrum Brands Holdings’ Rayovac battery division recently launched a new line of portable charging products.
Energizer has made improvements to its Ultimate Lithium and Energizer Recharge AA and AAA batteries.
Merging two classic men’s grooming brands, Procter & Gamble unveiled earlier this year Head & Shoulders with Old Spice.
Looking to further meet the grooming needs of its male shoppers and further leverage the increased focus on men’s facial skin care, Walgreens debuted earlier this year Boots’ No7 Men+ chain-wide at Walgreens and Duane Reade stores nationwide.
When it comes to lip color, bold is in. Looking to further leverage this trend, Maybelline New York earlier this year expanded its Color Sensational Lipcolor line with the new Vivids collection.
Earlier this year, Revlon extended its ColorStay franchise with the launch of Ultimate Suede Lipstick.
After more than 40 years, Maybelline’s Great Lash mascara continues to be a favorite among beauty insiders and makeup artists.
No one wants clumpy lashes. That’s why Procter & Gamble’s CoverGirl has created a clump-free zone with its Clump Crusher by Lash-Blast mascara.
Even as CC creams increasingly hit the market, the BB cream craze continues.
Garnier BB Cream Skin Renew Miracle Skin Perfector by L’Oréal made waves as the first mass-market BB cream to hit the United States.