As new wipes for removing makeup and dirt continue to hit the beauty shelves, one company is taking a “swipe” at a different segment. Enter Forever Fresh’s Swipe deodorant wipes.
Bioré, a Kao USA beauty brand, is leveraging the power of charcoal with its new Bioré Skincare line, which includes a self-heating, one-minute facial mask.
SheaMoisture has made its foray into the color cosmetics segment with the April launch of its new “A Better Way to Beautiful” collection at Target.
Further tapping into the trend of oil-infused hair styling tools, Conair has developed the new Infiniti Pro by Conair Argan Oil Treatment Strip Finishing Brush.
In keeping with the trend, Finnish beauty brand Lumene was certain to add a new skin care oil to its list of launches for 2014.
Among the new products added this year to Lumene’s Vitamin C+ collection, which is now known as Bright Now Vitamin C+, is the new Bright Now Vitamin C Dry Skin Cocktail skin oil.
Nordic Naturals introduced Vitamin C Gummies, providing 250 mg of vitamin C. With a tart tangerine flavor, Vitamin C Gummies are chewable gummy slices for kids 4 years and older.
South Beach Diet recently unveiled a new addition to its family of nutritious and convenient snacks — the South Beach Diet 100 Calorie Smoothie in chocolate truffle flavor.
Pfizer recently launched Robitussin Maximum Strength Cough + Congestion DM, a new liquid-filled capsule that helps control cough on the go.
For baby, Hyland’s launched its Hyland’s Baby Nighttime Tiny Cold Syrup.
McNeil Consumer Healthcare recently introduced a new form to the Zyrtec portfolio of allergy-relief products — an oral, dissolvable tablet.