LED Technologies has teamed up with kathy ireland Worldwide to develop reVive Light Therapy. The products, launched at Walgreens.com and Rite Aid this spring, offer the latest technology in four key areas: anti-aging, uneven skin tone and hyperpigmentation, acne and skin healing.
Due to the popularity of the Hallmark Signature Collection card line, Hallmark is introducing Hallmark Signature Gift Wrap. The new line began rollout to the drug channel in February and will continue to introduce line extensions throughout 2015.
Looking to help the 54% of consumers who are concerned about enamel, Colgate recently launched the new Colgate Enamel Health toothpaste and, judging by the results, the oral care brand has hit a nerve.
Bee Bald is on a mission to help men up their grooming game. The company recently broadened its product portfolio with the new Smooth Plus with SPF 30, which joins a full lineup of men’s grooming products.
GoJo Industries is expanding its hand sanitizer position with a new purchase opportunity — one that’s mom-friendly, serves an on-the-go need and is incremental to the category — with its launch of Purell Wipes into retail.
Pepsi has entered the artisanal beverage space with Caleb’s Kola, a drink made with cane sugar, kola nut extract and a blend of spices packaged in 10-oz. glass bottles. Each bottle has 110 calories and 29 grams of sugar.