The eyes still have it. This is especially true when it comes to mascara, and Maybelline New York is continuing its quest to bring beauty mavens the look of lush, false lashes with its new Falsies Flared by Volum’ Express.
Mars Chocolate North America introduced the Marathon Smart Stuff bar, a snacking solution that contains such healthful ingredients as dried fruits and nuts, and is fortified with a blend of eight essential vitamins and minerals.
Consumers have found a soft spot for hardwood floor mops as concerns about indoor air quality, rising asthma rates among children and a desire for convenience has swept widespread interest in the fledgling category.
+MD Wellness showcased its line of Gel Spa Socks that help moisturize and heal conditions like eczema, psoriasis and cracked, dry skin. Selling for a suggested $13.99, the gel is a thermoplastic rubber that does not disintegrate with use like many silicone products.
Biotab Nutraceuticals plans to build on its hot-and-getting-hotter Extenze franchise — sales of the original formulation were up 12.3% to $12.9 million across food, drug and mass, excluding Walmart, for the 52 weeks ended April 17, according to SymphonyIRIGroup data — with the launch of an extended-release liquid gelcap formulation that promises fast-acting enhanced pleasure and performance over a longer period of time.
Audiovox Accessories introduced a one-size-fits-most hearing aid to drug store retailers attending NACDS Marketplace called the RCA Symphonix. At a $299.99 price point, the product may be a little steep to carry in store but may be ideal for online placement for shipment home or to the pharmacy for pickup.
Hicural used the NACDS Marketplace convention as the launchpad for its new product: Hicural for Hiccup Relief. Studies attribute hiccups to eating or drinking too much or too fast, anxiety, stress, excitement and even pregnancy in women. The Hicural is a reed-like device that you place across the mouth and sip a beverage through.