01/03/2012 - 6:31pm

Procter & Gamble has extended the Febreze brand with a new vent strip for the car. Febreze Car vent clip, available in five new scents, is designed specifically for the car to eliminate odors and keep air fresh for up 
to 30 days.


01/03/2012 - 6:31pm

Kraft is reentering the breakfast market with belVita Breakfast biscuits. National rollout of belVita — which Kraft has sold in Europe for the last decade and started selling in the United Kingdom last year — will begin this February to 90,000 U.S. retail locations.


01/03/2012 - 6:31pm

Makeup is relishing in the joy of color, and eyes are no exception. To tap into the trend of dramatic, defined eyes at the mass level, Maybelline New York has expanded its Eye Studio collection to now include Color Tattoo 24HR Cream Gel Shadow.


01/03/2012 - 6:31pm

Pfizer Consumer Healthcare is giving pain a bad name in marketing its pain-relief brand Advil as the “good” medicine, with Jon Bon Jovi signing on as a company spokesman.

12/05/2011 - 8:43am

Cepia, makers of wildly popular ZhuZhu Pets, has a new line of collectables in its lineup for the 2011 holiday season. Xia-Xia (pronounced “shah-shah”) Pets is a new line of four collectable hermit crabs that walk and dance when their claws are pressed.


12/05/2011 - 8:42am

Coca-Cola is turning its cola cans white this holiday season to benefit the World Wildlife Fund. The company is committing up to $3 million to WWF’s polar bear conservation efforts and is asking fans in the United States to join the “Arctic Home” campaign by texting donations to help protect polar bear habitats.

12/05/2011 - 8:42am

Orabrush tongue cleaners have become a case study in Internet marketing success with the brand’s nearly 300,000 Facebook fans and quirky YouTube videos that have attracted more than 40 million views and opened the doors for retail distribution.


12/05/2011 - 8:42am

To help under-the-weather junior, Hyland’s has rebranded its pediatric line of products Hyland’s Baby.

11/04/2011 - 2:51pm

Energizer’s new flameless candles give consumers a new way to light their homes. Energizer’s Glas flameless candles have the warm glow and realistic flicker of a traditional candle, but offer safe, functional and efficient LED lighting.