Kashi recently introduced Organic Chewy Granola and Seed Bars. Made with a nutritious, plant-based blend of 100% whole grains, fruits, nuts and super seeds, Kashi Organic Chewy Granola and Seed Bars are free of highly refined sweeteners.
Kind has added super grain sorghum to its line of Healthy Grains Bars in a new offering: Popped. Sorghum, the sixth super grain in the Healthy Grains line, is popped to offer a super grain twist on two popcorn favorites, Popped Salted Caramel and Popped Dark Chocolate with Sea Salt.
Designer Greetings recently launched Around the Corner, a line of die-cut, accordion, tri-fold cards with such special features as tip-ons, stamps, glitter and embossing treatments that give the cards a 3-D look.
One of the latest innovations from the Korean market has been face-shaped, paper sheet masks that hydrate skin and brighten the complexion. Natural skin and hair care brand Yes To has taken to this innovation and created the Yes To Grapefruit Pore Perfection Paper Mask infused with vitamin C, witch hazel, grapefruit and aloe leaf juice to help reduce hyperpigmentation, correct skin damage and enhance radiance.
Cosmederm Bioscience’s Tri-Calm OTC itch relief solution is quickly climbing the anti-itch treatment product chart with growth of 148.2% to a dollar base of $4.9 million for the 52 weeks ended June 14 across total U.S. multi-outlets, according to IRI.
When Procter & Gamble line extended its NyQuil brand identity into the sleep care aisle with the launch of ZzzQuil, the company did more than raise a few eyebrows. That launch awoke an entire category.
OTC buyers sniffing out the next big opportunity within VMS may need only go as far as their nose. Piping Rock Health Products, led by NBTY cofounder Scott Rudolph, is bringing aromatherapy to the mass market with its new Nature’s Truth brand.
Since the launch of Nexium 24HR in May of 2014, the brand has generated approximately $300 million, “making it one of the largest and most successful Rx-to-OTC switches,” Ian Read, Pfizer chairman and CEO, recently told analysts.