Little Big Brands on Tuesday unveiled Prestige Brands' newly redesigned FiberChoice, which features a fresh fruit and vegetable visual story on the label, and simplified, strengthened brand architecture.
First Aid Shot Therapy, the company behind First Aid Shot Therapy Pain Relief and Upset Stomach, announced a partnership with Advantage Consumer Healthcare as its nationwide sales partner. ACH will serve as the company's national broker for most channels of business, helping to further increase F.A.S.T.'s presence in retail across the country.
There are a number of growth drivers across the digestives space, starting with the biggest proton-pump inhibitor to make its way from behind the pharmacy bench to over-the-counter aisles since the original “Purple Pill” was switched in 2003.