ARP and Abbott surveyed 1,480 Americans ages 50 years and older and found that while a majority see themselves as being in good health, 1-in-2 reported that they wished they had more strength or energy.
The specialty channel, including natural grocery and vitamin retailers, has long been a fair prognosticator of what might be coming down the line in the natural health space for mass, food and drug retailers.
The vitamin/mineral/supplement category was up 4.6% for the 52 weeks ended April 17 across total U.S. multi-outlets, according to IRI. When you add the related adjacent wellness categories, the total business tops more than $12.8 billion on a similar middle-single-digit growth rate.
Drug Store News has partnered with Competitive Promotion Report, IRI and MarketTrack to create a series of exclusive reports; this one highlights the market performance of major manufacturers in the minerals and supplements segment within the vitamins, minerals and supplements category.
The company said that a re-launched website would accompany a digital campaign with video testimonials using the hashtags #ReframYourPain and #NoxicareReallyWorks, aimed at education consumers about NSAID alternatives for managing pain.