02/01/2011 - 8:52am
02/01/2011 - 8:52am
02/01/2011 - 8:52am

“Do you know what 2:30 in the afternoon feels like?” Not if you have Living Essentials’ 5-Hour Energy on the shelf. The company peppered the airwaves with its commercial message, positioning 5-Hour Energy shots as an alternative to coffee for those 30-somethings in the work force.


02/01/2011 - 8:51am

Walgreens generated quite 
the fanfare in January when it announced free blood-pressure screenings across its pharmacies and Take Care Clinics on the “Oprah Winfrey Show.”
 And the timing couldn’t be more perfect — the oldest of the baby boomer generation reach birthday No. 65 in 2011, which means some 10,000 seniors will be celebrating retirement age every day from now through the next 19 years.

01/31/2011 - 12:53pm

The National Advertising Division of the Council of Better Business Bureaus on Friday recommended that online distributor Supple Beverages discontinue a wide range of advertising claims for its Supple liquid glucosamine/chondroitin supplement, including weight-loss claims and speed-of-action claims.

01/28/2011 - 4:03pm

The international marketer behind Absorbine and Absorbine Jr. has appointed a new director of marketing.

01/27/2011 - 2:11pm

Johnson & Johnson on Tuesday postponed its plans to begin folding many of its recalled products, including several pediatric formulations, back onto retail shelves until later this fall.

01/27/2011 - 10:58am

Looking to provide breast-feeding mothers with helpful information and advice, Medela has launched a free mobile application for the iPhone and iPod Touch.

01/26/2011 - 12:40pm

LiceGuard on Monday announced the launch of its Robi Comb product, a noninvasive electronic lice comb powered by a single AA battery that detects and destroys lice on contact simply by combing it through dry hair.