The Council for Responsible Nutrition’s consumer wellness campaign “Life…supplemented” on Wednesday encouraged people to think about spring as the perfect opportunity to get back on track and return to healthy lifestyle habits with three quick-and-easy tips to help with a wellness “spring cleaning.”
The Council for Responsible Nutrition announced a partnership with Drug Store News to provide content about the dietary supplement industry to thousands of pharmacists participating in the media company’s new professional networking website.
You can expect to see quite a bit of co-promotional activity between PediaCare and Little Remedies in the 2011-2012 cough-cold season, Prestige Brands president and CEO Matthew Mannelly told investors Wednesday morning at the Bank of America Merrill Lynch 2011 Consumer Conference held here.
An over-the-counter version of the antihistamine Allegra hit the marketplace amid a promotional frenzy that was consistent with the approach taken when such similar products as Claritin and Zyrtec became available without a prescription. As was the case with other products before it, retailers are eager to get their share of sales, so there tends to be considerable activity around the launch.
Meda Consumer Healthcare recently was named the grand winner of the MAX Awards for excellence in marketing for the relaunch of Bifera, an over-the-counter supplement that offers two types of iron — protein- and plant-based.