The vitamin/mineral/supplement category was up 4.6% for the 52 weeks ended April 17 across total U.S. multi-outlets, according to IRI. When you add the related adjacent wellness categories, the total business tops more than $12.8 billion on a similar middle-single-digit growth rate.
Drug Store News has partnered with Competitive Promotion Report, IRI and MarketTrack to create a series of exclusive reports; this one highlights the market performance of major manufacturers in the minerals and supplements segment within the vitamins, minerals and supplements category.
FAN argues that fluoride supplements were launched in the 1940s on the premise that fluoride needs to be ingested during early childhood to provide a meaningful role in cavity prevention. Today, the body of evidence suggests that fluoride's predominant effect on cavities comes from topical application.