"By participating in our '2016 Starting Points' promotion, our customers will have the opportunity to earn thousands of Plenti points while shopping for everyday items," noted Rite Aid SVP marketing John Learish.
In the vitamin category, private label leads the one- and two-letter segment, with $425 million in annual dollar sales, according to the latest Promo Watch report from Drug Store News, Competitive Promotion Report and IRI.
Over the next year, Nutrisystem will begin developing South Beach Diet meal programs, products and services as a distinct brand with the intent to launch in both the direct-to-consumer and retail channels in 2017.
"Partnering with key brands like trusource is allowing Kroger to build and provide a full product regimen to meet the needs of our customers," stated Travis Riepenhoff, Kroger drug/GM category manager.
"Leveraging Mood's existing audio infrastructure, our exclusive Presence beacon technology and the popular Shazam app, we are able to provide Food Lion with a compelling solution that encourages direct mobile interaction with the brand," Mood Media's Jaime Bettencourt said.