Sports nutrition is a category beginning to emerge as a viable destination center within mass outlets, and the trend line behind this mass growth is a gravitation toward “cleaner” ingredients.
Overall, sales of multivitamins are relatively flat — 0.2% annual growth toward a $1.8 billion base. So, have sales of multivitamins plateaued, or are there pockets of opportunity out there?
Troy Talarico, VP sales Fusion Diet Systems, discusses the consumer diet aid trend.
Sales of diet aids are rocketing across retail right now thanks in no small part to the 38% of Americans who made weight-related resolutions for 2017.
"These travel sized mists are perfect for on the go aromatherapy," Nature's Truth noted.
Before joining SPINS as SVP customer experience, Kelly Marion held prior leadership roles at TABS Analytics, Playtex and CPG Sales Network.
The prenatal support vitamins and supplements space is a growing opportunity that would appeal to a new millennial mom.
The one truth a new Trump Administration and a Republican Congress represents is change, and for some, that spells opportunity.
The continued decline in the number of heavy buyers (those who purchased more than three types of vitamins in a year) was a key trend captured by the 2016 TABS Analytics Vitamin and Minerals Supplements study.
Young adults are increasingly incorporating dietary supplements into their health regimens as a strategy toward being healthier.