The proof a category is hot can be measured not only by the number of players looking to participate in that category, but also by the heft of new entrants. Such is the case with aromatherapy.
Nutrex is introducing OutLift, a new pre-workout product that is differentiated by having no proprietary blend (full disclosure ingredients) and contains no “banned” ingredients.
Sports nutrition is a category beginning to emerge as a viable destination center within mass outlets, and the trend line behind this mass growth is a gravitation toward “cleaner” ingredients.
Overall, sales of multivitamins are relatively flat — 0.2% annual growth toward a $1.8 billion base. So, have sales of multivitamins plateaued, or are there pockets of opportunity out there?
Troy Talarico, VP sales Fusion Diet Systems, discusses the consumer diet aid trend.
Sales of diet aids are rocketing across retail right now thanks in no small part to the 38% of Americans who made weight-related resolutions for 2017.
"These travel sized mists are perfect for on the go aromatherapy," Nature's Truth noted.
Before joining SPINS as SVP customer experience, Kelly Marion held prior leadership roles at TABS Analytics, Playtex and CPG Sales Network.
The prenatal support vitamins and supplements space is a growing opportunity that would appeal to a new millennial mom.
The one truth a new Trump Administration and a Republican Congress represents is change, and for some, that spells opportunity.