UP4 is a successful specialty channel brand that features a full line of probiotic products.
Joining the PLD team as commercial general manager, Health & Nutrition is Emily Brooks, an industry leader for 17 years who will help facilitate the VMS market entry.
The line includes three flavors of Acure’s Power Meal and the company’s Green Super Food.
Most commonly, adults are resolving to eat healthier (29%), save more money (25%) and lose weight (24%) in 2017.
"The Prenatal+DHA 300 satisfies a need of a premium product for an ever-growing demographic of expectant mothers to ensure they have a successful and healthy pregnancy," stated Ben Zahler, CEO of Advanced Nutrition by Zahler.
Liquid I.V.’s first product, Hydration Multiplier, optimizes water by using a calculated ratio of nutrients that deliver hydration more directly to cells.
CRN partnered with BrandHive, a Utah-based marketing agency with more than 20 years experience in the dietary supplement industry, to develop the media buy for the advertising campaign.
Wealth of experience and passion for the industry helps differentiate these three CRN executives.
Heading into the holiday season, sales of diet aid tablets were down 10.2% to $326.3 million for the 52 weeks ended Oct. 30, according to IRI data culminated across total U.S. multi-outlets.
Berkeley Life Heart Health will be available over the counter exclusively at The Vitamin Shoppe and GNC in January and shortly thereafter at other retailers nationwide.