Developed by former professional athletes, Jeff Mroz and Kathryn Moos, OWYN's products contain 20 grams of plant-based protein per serving,, sourced from pea, pumpkin and flax.
The journey begins Oct. 1 in Los Angeles and finishes Oct. 15, in Long Island, New York, at the American Cancer Society's Making Strides Against Breast Cancer Walkathon at Jones Beach.
NuGo Protein Cookies will be available at Whole Foods Market nationally and many other retailers soon.
As many as 66% of Americans sought to consume "as much protein as possible" in 2016, SPINS reported.
Total U.S. retail sales of herbal supplements surpassed $7 billion for the first time, reaching a total of almost $7.5 billion in 2016.
Quest Nutrition bars are the most popular online, with a marketshare of 25%.
Pharmaca also announced the acquisition of Roxbury Pharmacy in Beverly Hills, Calif.
Nielsen’s Clean Label Report found that consumers want clarity from their product labels about what they contain, and that products with specific product claims are seeing serious dollar growth.
The SmartLabel initiative will make it easier for Nature Made consumers to get the answers they need, Pharmavite noted.
CRN's Conference takes place Oct. 18–21 at The Ritz-Carlton in Marana, Ariz.