The supplement industry on Wednesday called into question the validity of the New York Attorney General's investigtation into botanical dietary supplements with a white paper that outlines the potential shortfalls of the testing methodology used.
The Consumer Healthcare Products Association Educational Foundation on Tuesday launched KnowYourOTCs.org, a new go-to source for consumers seeking information on the safe use, storage and disposal of over-the-counter medicines.
For most categories, circular promotions touting price only are the most prevalent form of advertising, as opposed to a percent off or another savings incentive. That’s not the case in the supplement segment, where buy-one-get-one offers represent 58.5% of all circular ads as compared with 21.2% of price-only promotions.
There was a $1.1 billion gain in OTC sales between 2013 and 2014, according to data culled from IRI, some $500 million of which can be attributed to an increase in sales across all cough-cold/allergy/sinus products and an approximate $300 million to a rise in digestive sales.