The announcement followed the resignation of Marc Coucke, who previously served as EVP and general manager of the BCH segment for Perrigo.
In previous years, a limited edition, regular strength cherry flavor was featured. However, this year's program launch marks the first time the extra strength cherry flavor is available.
Debuting on April 27, the new MET-Rx campaign includes TV spots on ESPN, followed by significant digital investments, including a video integration with Stack.com, paid search and unique social media content.
The researchers are currently conducting a National Health and Medical Research Council study using a combination of these nutraceuticals for depression.
In select cities, fitness, lifestyle and wellness expert Jennipher Walters, co-founder of the renowned Fit Bottomed Girls Community, will be on-site to host 10-minute, no-equipment workout sessions.
Perrigo's new CEO led the company's U.S. Consumer Healthcare business from 2003 to 2006
Since being hired by the UFC in 2015, Jeff Novitzky has crafted and implemented the strictest drug-testing program in professional sports conducted by the U.S. Anti-Doping Agency.
One of America's leading sports nutrition brands is refreshing its products while still offering consumers solutions for their daily protein needs.