NutriForward on Wednesday introduced its new dietary ingredient RiduZone, a naturally occurring appetite regulator that it says supports healthy weight, appetite, body-fat composition and cholesterol levels in adults
The online channel more and more is becoming a key channel of distribution for vitamin and dietary supplement brands. According to Clavis Insight’s latest category analysis, only 16% of all VMS sales in 2014 were sold online. But considering that 64% of all CPG sales are digitally influenced, it won’t be long before a greater portion of the $25 billion in annual VMS sales is conducted online.
OTC buyers sniffing out the next big opportunity within VMS may need only go as far as their nose. Piping Rock Health Products, led by NBTY cofounder Scott Rudolph, is bringing aromatherapy to the mass market with its new Nature’s Truth brand.
Sales of vitamins within U.S. multi-outlets were up 3.2% to $6.7 billion for the 52 weeks ended June 14 , according to IRI, with no signs of slowing down. Gummy vitamins continue to trend within the multivitamin space, overall sales of which were up 2% to $1.7 billion.
The National Association of Chain Drug Stores will host a Vision 2026 platform at the Total Store Expo this month in Denver. Here, DSN previews a few of the companies that will be participating in Vision 2026 by offering their perspectives on the changes ahead in retail and health care in the years to come.