09/04/2014 - 12:00pm

Clorox bleach is breaking some rules in celebration of Mercedes-Benz Fashion Week, revealing a “Cloey De La Rox” line of undies via social media platform Vine for an underwear fashion show. 

09/03/2014 - 8:40am

IRI on Wednesday released a new “Point of View: Winning with the Hispanic Consumer Today" study to help CPG marketers connect with this diverse, rapidly expanding customer group.

09/02/2014 - 9:48am

Google last week announced that it has been testing a small fleet of drones in Australia in an effort to remove "the friction of moving things around" as part of an initiative called "Project Wing."

08/28/2014 - 9:51am

Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, "The Digital Future: A Game Plan for Consumer Packaged Goods," prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI. 

08/27/2014 - 10:29am

A Nielsen study released Wednesday found that Americans are lagging behind their Asian and European counterparts when it comes to online shopping. 

08/27/2014 - 10:28am

The National Association of Chain Drug Stores has announced the winners of the 2014 NACDS Total Store Expo Product Showcase.

08/27/2014 - 9:44am

IRI on Tuesday announced that Susan Bennett has joined the company as EVP and general counsel. 

08/27/2014 - 8:59am

In support of Child Safety Week, which will take place Sept. 14 through 20, BubbleBum is reminding consumers to always be prepared for the little passengers in their lives.

08/25/2014 - 9:26am

Pur Water Filtration is rolling out a new marketing campaign, the first for the brand since 2008. Taking the lead will be an eccentric character named Arthur Tweedie, who will create awareness and educate audiences about the product's filtration technology.