IRI to integrate its national consumer panel data and point-of-sale transaction data with Kantar Shopcom's retail purchase transaction loyalty card data to help advertisers measure consumer touchpoints.
Due to the popularity of the Hallmark Signature Collection card line, Hallmark is introducing Hallmark Signature Gift Wrap. The new line began rollout to the drug channel in February and will continue to introduce line extensions throughout 2015.
There’s no denying that the proliferation of ecards has been eroding sales of traditional greeting cards. A recent report from Ibis World predicts that industry revenue will decline over the next the five years to 2019 at an annualized rate of 2.4% to $5.4 billion.
Praim Group this week agreed to produce and distribute a line of chocolate bars for The Mensch on a Bench, which has caught on with Jewish children as well as interfaith families throughout the country.