As many as 41% of retailers expect their Black Friday sales to increase this year, compared to 30% last year.
Despite an increased promotional investment, lift from merchandising support declined across 58% of CPG categories.
Hallmark is bringing “the Force” to the greeting card aisle with a variety of new “Star Wars” Halloween, Christmas and everyday “Star Wars” cards, many of which include light and sound effects.
Licensed products remain an important part of the card category.
Almost two-thirds of consumers surveyed say social media will have some influence on their purchasing decisions, largely among the 18-44 age demographic.
The sprays kill 99.9% of germs and none of them come with first aid warnings, using a gentle germ-killing technology that is approved for neo-natal hospital units and are food-contact safe.
The Global Marketing Development Center this week announced the 10 products that retailers and wholesalers showed the most interest in at the GMDC 2015 Health Beauty Wellness Marketing Conference.
The line includes USB power cables, headphones and other technology accessories like mobile phone tripods.
The majority of those reporting that their families will be spending less are women, according to a new CivicScience poll.
Walmart CEO Doug McMillion shared with investors that private label will play a significant role in the company's future as a value-driven operator.