05/19/2015 - 12:32pm

Consumers who access social media during the shopping process are four times more likely to spend more, a recent Deloitte Digital study found. 

05/18/2015 - 11:22am

According to a recent shopper survey, the hands-on shopping experience available through brick-and-mortar retailers is more desirable to shoppers. 

05/15/2015 - 1:31pm

The company has taken the flavor of Limoncello — which originated in Italy where the Sorrento lemon is cultivated —and added it to more than 30 products in both the fresh and non-perishable sections of the store.

05/12/2015 - 12:15pm

IRI on Tuesday tapped former P&G marketing executive as senior advisor. 

05/07/2015 - 5:28pm

John Learish, SVP marketing for Rite Aid, explains Rite Aid's participation in what is a first for the U.S. retail industry: A coalition loyalty card program called Plenti that represents a partnership among several national iconic retail brands

 

05/07/2015 - 4:03pm

Branding Brand's Mobile Commerce Index showing sharp uptick in use of mobile phones to buy merchandise. 

05/07/2015 - 3:00pm

BIC Consumer Products USA, a manufacturer of such items as stationery, lighters and shavers, on Thursday announced that it is launching a series of lighters that take inspiration from Americana. The multi-purpose lighters will feature limited-edition handles in stars and stripes as well as plaid patterns, the company said.

05/06/2015 - 9:24am

The Wall Street Journal on Wednesday reported that the FAA is considering testing beyond-sight drone flights. 

05/05/2015 - 1:51pm

Baby laundry detergent brand Dreft is expanding its product lineup to align with every baby life stage, from toddlerhood and beyond.