11/11/2016 - 1:14pm

Febreze is taking an old-school approach to its holiday marketing by releasing the second installment of “The #12Stinks of Christmas" with iconic hip-hop artist Doug E. Fresh.

11/08/2016 - 4:20pm

Watch out Hallmark. A popular British greeting card  and stationery brand has designs on the U.S. market.

11/03/2016 - 8:49am

British consumer goods company Better All Round has launched its innovative, round paper towels in the United States.

11/01/2016 - 9:33am

Mega Tiny Corp has unveiled PowerBulb, the world's first LED light bulb that integrates USB charging anywhere in the home, office or hotel. 

11/01/2016 - 8:57am

Rubbermaid has introduced a new line of food storage containers that are designed to accommodate today's busy, modern lifestyle. 

10/28/2016 - 10:10am

The primary challenges for the CPG industry operating in the natural and specialty space have been a lack of store-level visibility and the significant expense of supplying brand representatives in stores.

10/27/2016 - 10:36am

NEW YORK - The giant AT&T-Time Warner merger may bring individualized ads - already commonplace on such streaming services as Hulu or YouTube - to network television, The New York Times reported Wednesday. "If you believe in a future where the very, very fine targeting of households or individuals with specific messaging makes economic sense to do at scale, what this merger does is enable that by making more audience available to target in that way,” Rob Norman, chief digital officer of WPP's GroupM, told The Times. “The question will be: What is the premium for addressability for that level of targeting that the advertiser is willing to pay?” (The New York Times)

10/27/2016 - 9:51am

Premium laundry detergent brand Persil ProClean is shaking up the laundry category with the release of a digital campaign celebrating the most discerning critics of clean laundry: cats.

10/26/2016 - 7:57am

Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food.