Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, "The Digital Future: A Game Plan for Consumer Packaged Goods," prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI.
Pur Water Filtration is rolling out a new marketing campaign, the first for the brand since 2008. Taking the lead will be an eccentric character named Arthur Tweedie, who will create awareness and educate audiences about the product's filtration technology.
Scott, a brand from Kimberly-Clark, announced the national release of Scott Natural Tube-Free bath tissue. The tubeless tissue eliminates the cardboard tube in the center and helps cut down on the 17 billion toilet paper tubes thrown out each year.