Energizer's Household Products division introduced a new battery product called Energizer EcoAdvanced. It is the world's first AA battery constructed with 4% recylced batteries, according to the company.
Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
Menasha Packaging has collaborated with the Path to Purchase Institute on a new industry report that identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments.