10/27/2016 - 9:51am

Premium laundry detergent brand Persil ProClean is shaking up the laundry category with the release of a digital campaign celebrating the most discerning critics of clean laundry: cats.

10/26/2016 - 7:57am

Popular natural baby brand Sprout Foods has launched clear pouches for its line of organic baby food. 

10/25/2016 - 9:35am

H2O+ Beauty is launching a collection of holiday gift sets featuring the brand's new packaging and best-selling formulations from a recent relaunch.

10/24/2016 - 1:05pm
10/21/2016 - 11:09am

Popular prenatal brand WavHello has just launched its first product in the infant category: SoundBub.

10/20/2016 - 11:06am

The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.

10/17/2016 - 3:34pm

The ExtraCare loyalty program has grown to become CVS Health’s crown jewel. In 2015, the program — now in its 15th year — helped drive nearly $4 billion in savings for its roughly 70 million active cardholders. More important, it has emerged as the key engine driving CVS Health’s personalization efforts — a critical component of the company’s five-pillar strategy to reenergize its front-end business.

10/17/2016 - 3:34pm

This isn’t your parents’ private-label business any more. To be sure, the rules of the store brand game have changed over the years — price matters, but it certainly isn’t the only factor driving the growing consumer interest in private label that exists today. CVS has upped its game in private label over the last several years, with store brand penetration up from about 17% in 2010 to more than 22% today.

10/17/2016 - 3:33pm

Digital engagement is an integral part of CVS Health’s growth strategy, and for good reason. The digital customer at CVS spends 4.5 times more and engages with the CVS brand six times more than non-digital customers do.