When 26-year-old Tracy Dalton forgot her toothpaste when visiting a friend’s house, she fell in love with her friend’s brand, hello. “I had never seen the brand before, but it just looked so friendly and called out to me,” she said.
Over the past 15 years, studies have indicated how different America will look in the future — in 2020, 2040, 2050 and beyond. However, the United States isn’t on the brink of change. It has indeed already changed well beyond demographics, and the cultural shift that we are now witnessing will continue as a defining part of the landscape and future of the nation.
Designer Greetings recently launched Around the Corner, a line of die-cut, accordion, tri-fold cards with such special features as tip-ons, stamps, glitter and embossing treatments that give the cards a 3-D look.
E-cards may be grabbing share from traditional cards, but consumers who purchase paper cards are gravitating toward higher-priced products. Greeting cards that feature such technological elements as recording features and LED lights, cards from recycled materials and specialty cards, such as those featuring decorative elements, will continue to buoy profit margins in the category.