Since they debuted early last year, Frito-Lay’s Cheetos Mix-Ups have caught consumers’ attention and recorded phenomenal sales growth. IRI data shows that sales of the snack mix increased by more than 163% during the 12 months ended June 15.
Alexa Health Products’ FruitChia bars have garnered a great deal of attention over the past year. Made with only two ingredients — fruit and chia seeds — the naturally sweetened, gluten-free bars provide a mixture of antioxidants, dietary fiber, and omega-3 and omega-6 essential fatty acids.
While public health officials and the media continue to trumpet how many Americans’ eating habits can adversely affect their health, consumers do not yet seem ready to swear off traditional snack foods in favor of more healthy options.
iBeacon technology, the Apple iOS 7 feature that helps mobile devices track their position relative to stationary beacons by using low-frequency Bluetooth transmissions, is getting quite a bit of attention from retailers.