05/05/2016 - 2:56pm

Nestle, the world's largest food and beverage company, announced Thursday it is accelerating sodium reduction efforts and is calling on the FDA to issue new voluntary targets.

05/05/2016 - 2:36pm

Pepsi has kicked off an unprecedented global campaign that speaks to consumers in today's most popular language: Emoji.

05/03/2016 - 2:02pm

Growing wine brand Barefoot is giving wine drinkers a reason to look forward to summer with the launch of Barefoot Refresh Spritzers in convenient and portable cans. 

05/03/2016 - 1:07pm

A Southern California brand committed to "Putting Fruit First" has expanded product distribution for its frozen fruit bar line to almost 100 stores across the U.S.

05/02/2016 - 2:14pm

The largest non-chocolate manufacturer in the U.S. is overhauling some of its iconic brands to appeal to the changing tastes of Millennials and Generation Z.

05/02/2016 - 1:20pm

Heineken has rolled out a new digital campaign that aims to bring together fans from the brand's 1,000 global music events and includes TV ads, new packaging designs and other efforts. According to Marketing Magazine, the brand is targeting music fans and Millennials with its #LiveYourMusic campaign. (Marketing Magazine)

05/02/2016 - 10:53am

Mars Chocolate North America is leveraging the popularity of its venerable M&M's brand by launching a new campaign tied to the new "X-Men: Apocalypse" movie, which premieres May 27.

04/29/2016 - 2:47pm

The Coca-Cola Company is leveraging the increasing popularity of sparkling water by expanding its Dasani Sparkling line.

04/29/2016 - 10:39am

One of the nation’s leading yogurt brands is overhauling its portfolio of products by adding more natural ingredients.