Motley Fool is reporting on Bran Keys’ latest Customer Loyalty Engagement index, which found that Coors is the beer with the highest level of brand engagement among Americans. The engagement, as defined by Brand Keys’ president, Robert Passikoff, is a “measure of how well a brand meets expectations consumers hold for the path-to-purchase drivers in a given category.” Following Coors was Corona at No. 2, Samuel Adams and Yuengling tied for third place, Michelob at No. 4 and Budweiser ranked fifth. (Motley Fool)
The company introduced 1893 in 2016 with its Original Cola and Ginger Cola flavors, inspired by the original recipes created by Pepsi founder Caleb Bradham in 1893 — a blend of kola nut extract, real sugar and sparkling water.