Only 1 in 143 shoppers accounted for 80% of volume for the average new product studied.
Mondelez International announced Tuesday that it had announced a sponsorship through which Oreo cookies and belVita breakfast biscuits would be Official Promotional Partners of the U.S. Open.
New Jersey-based Farmer's Choice Food Brands on Monday announced the launch of Go Organically Fruit Snacks.
Tostitos, the official chip and dip of the NFL, on Monday announced a season-long promotion called Party Like a Pro.
Coca-Cola announced Friday that it had appointed James Quincey president and COO, where he will oversee the company’s worldwide marketing unit and report to CEO and Chairman Muhtar Kent.
Argo Tea on Wednesday announced that it will release its new Teappuccino tea-based dairy beverages this fall.
DPS announced Wednesday that it had invested $20 million in BA Sports Nutrition, giving it an 11.7% stake in the company,
Among Videotel’s new signage solutions is one called Move that activates as many as 21 feet away by way of motion sensor.
ZICO Beverages announced this week that it would be launching its ZICO Certified Organic Fair Trade coconut water (ZICO Organic).
DripDrop, a new, pharmacist-approved rehydration solution for all ages, is now available at Kroger subsidiary Ralphs.