Dirk Van de Put, who currently leads Canadian frozen foods giant McCain Foods, has previously held executive positions with Novartis, Groupe Danone, Coca-Cola and Mars.
Despite being digital natives, 57% of Generation Z say they prefer to shop in-store rather than online, according to a report from CrowdTwist.
American women tend to pay more for products with recognizable ingredients as opposed to products that fail to clearly define what they contain.
Colour Riche Matte Lipsticks come in 16 matte shades, and consumers will be asked to share their favorites on social media.
Apollo says it is starting a worldwide tour of jetpack deliveries as part of a marketing campaign to promote Apollo Energy Gum.
Directed by emerging filmmaker Pamela Romanowsky in partnership with Refinery29, the videos provide consumers with a glimpse into the origins of Dove Chocolate.
According to comScore, Walmart.com is one of the largest e-commerce sites, with up to 100 million unique monthly visitors.
With the acquisition of the San Francisco-based Hiball, Anheuser-Busch is expanding its reach in the no-alcohol sector.
SEG will use the IRI Liquid Data platform and its Unify visualization capabilities to integrate and report transaction, loyalty card, promotional and other data sources through a single platform across all of SEG’s retail formats.