01/22/2015 - 12:15pm

Lipton Iced Tea is rolling out a new line of lightly carbonated ice teas, which highlights the brand's "Be More Tea" brand philosophy of encouraging people to refresh their daily routines.

01/22/2015 - 11:17am

Greek yogurt brand Chobani is adding several products to its portfolio along with new marketing initiatives to maintain category leadership, the company announced on Wednesday. 

 

01/21/2015 - 10:27am

PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water.

 

01/20/2015 - 2:25pm

Oreo, a brand from Modelez International, will debut Red Velvet Oreos in February, according to a report from Bloomberg Businessweek. 

 

01/20/2015 - 2:21pm

Menasha Packaging has collaborated with the Path to Purchase Institute on a new industry report that identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments.

01/20/2015 - 11:15am

Lay's brand announced the return of its popular "Do Us A Flavor" contest. Beginning today, fans can submit their ideas for the next potato chip flavor for a chance at nabbing a $1 million prize. But with the return of the contest comes a twist.

01/20/2015 - 10:41am

U.S. consumers spent $120 billion on private label products during the past year, marking a year-over-year increase of 2.1%, according to the latest IRI Times and Trends report.

01/15/2015 - 11:40am

Digital collaboration between retailers and CPG companies will help amplify sales by driving the availability of products and making the best use of shelf space and trade promotion funds.

 

01/14/2015 - 3:24pm

Pacific Foods, which produces a variety of organic products that range from soups and sauces to dips and sides, is making an entry into the breakfast food category with a line of organic, ready-to-eat steel-cut oatmeal.