Oprah Winfrey has quietly filed federal paperwork to secure trademarks over a cornucopia of foods under the name Oprah’s Kitchen, according to a report from the New York Daily News. The paperwork suggests Winfrey is considering putting her name on processed and preserved foods, juices, water and energy drinks, among others. (New York Daily News)
General Mills is planning to roll out several products this month that make breakfast a meal increasingly consumed on the run. Quartz reports that single-serving pouches built for easy snacking and more breakfast bars are in the works. (Quartz)
Consumers are driving change in the snack category with their ever-increasing demand for organic, non-GMO, vegan, gluten-free and other more natural snacks, and major CPG companies are following up with commitments to remove artificial ingredients.