As part of the partnership, GMDC will share next practices and shopper insights at KOTRA’s annual business partnership conference April 1 in Los Angeles.
Walgreens promised to raise more than $20 million in Red Nose sales this year in support of eliminating children's poverty.
The makers of a leading zero calorie beverage are expanding the brand by launching a new flavor, special edition bottle and charity partnership with a big NBA star.
With IRI Lift, marketers can better optimize their media allocation to increase return on advertising spending by 30% - 70%.
While potato chips continue to be the big revenue driver for salty snacks, retailers can expect strong growth in the popcorn and alternative chips category in 2016.
A new entry in the savory snack category is aiming to "raise the bar" when it comes to nutrition bars.
The popular snack brand Triscuit is getting behind a cause that is near and dear to the heart of all food lovers.
One of the best-selling global cider brands has unveiled its newest flavor just in time for spring.
A new snack brand is aiming to change Americans' snacking behavior with a new snack: Farmer’s Pantry Cornbread Crisps.
Mars Chocolate North America is pitting Right TWIX against Left TWIX in a funny promotion to determine once and for all which one is America's favorite TWIX.