Sparkling Ice has rolled out Sparkling Ice essence of sparkling water. The new collection is free of sweeteners, contains zero calories, has no artificial colors or preservatives, and delivers an “essence” of natural flavors.
As shoppers look for healthier alternatives to traditional soft drinks, the U.S. bottled water category is reaching new heights, according to Mintel. New data revealed that sales of bottled water increased 6.4% to more than $15 billion in 2015.
Jelly Belly brought its reputation for delicious flavors and high quality to the organic snack category with the launch of Organic Jelly Beans in 10 assorted fruit flavors and five sour flavors, as well as Organic Fruit Flavored Snacks. Organic Fruit Flavored Snacks now are available in bags with a mix of six fruit flavors.
Mars is looking to leverage the popularity of protein bars by launching two new protein bars under its Mars and Snickers brands in the UK. According to UK newspaper the Express, the two new bars are just 200 calories and have the nutritional profile you would expect from a protein bar (but with the taste of a Snickers or Mars bar). (Express)
Budweiser, which has dressed bottles in stars and stripes in previous summers, is poised to make one of its biggest patriotic plays yet. According to a report in AdAge, the brand has sought approval for new labels that replace the Budweiser name with "America," according to a filing with the Alcohol and Tobacco Tax and Trade Bureau. (AdAge)