epsiCo's Doritos brand on Wednesday announced the 10th and final Crash the Super Bowl contest, which invites consumers to create a 30-second TV advertisement for the brand.
“Orgulloso De Ser” depicts people sharing their family stories and displaying pride of their heritage by applying a temporary tattoo of their last name using the special Coca-Cola Heritage Tattoo Can.
The Non-GMO Project certified FutureCeuticals’ VitaGeggie and VitaBerry blends as GMO-free, the company announced Tuesday.
Sustainable product company Just Goods on Tuesday launched a paper-based bottled water called Just Water, which will be available nationwide at Whole Foods Market and on-the-go airport locations.
Zero-calorie energy beverage Xyience on Tuesday relaunched under the ownership of Big Red, revealing a new look and integrated marketing campaign focused on college football.
Mondelēz International on Monday announced the eight startups selected to participate in its Shopper Futures program, an innovation initiative aimed at transforming the consumer retail experience.
Natural performance energy foods company Glukos announced Monday that it signed Ironman world champions Mary Beth Ellis, Liz Lyles and T.J. Tollakson as its new brand ambassadors.
Senomyx, the maker of Sweetmyx, a flavor enhancer that enhances the sweetness of drinks with less sugar, last week announced that PepsiCo would be using Sweetmyx S617 in two drinks.
Lifeway Foods, a supplier of kefir cultured dairy products, on Thursday announced that the company’s Protein Kefir product has expanded its distribution to Harris Teeter.
According to the report, J&J is selling Splenda to focus on other brands in the healthcare category.