The move enables Connected Partner companies and Nielsen clients to find each other and collaborate in an open ecosystem, freeing them from common barriers to connecting applications and data sets at scale.
Mars Chocolate North America and Wrigley have announced a blockbuster lineup of new products that will hit store shelves in the coming months, including M&M'S Caramel Chocolate Candies and Orbit White chewing gum.
The ExtraCare loyalty program has grown to become CVS Health’s crown jewel. In 2015, the program — now in its 15th year — helped drive nearly $4 billion in savings for its roughly 70 million active cardholders. More important, it has emerged as the key engine driving CVS Health’s personalization efforts — a critical component of the company’s five-pillar strategy to reenergize its front-end business.