09/08/2014 - 2:18pm

Frito-Lay's Cheetos brand announced a slew of mischievous iniatives to help engage consumers for Halloween, which include a limited-edition Cheetos bag and a redesigned Cheetos Halloween online hub. 

09/05/2014 - 2:32pm

Annie's launched two new frozen-food options in an effort to provide consumers with a healthier snacking alternative. 

09/05/2014 - 1:14pm

True Nopal announced that its line of True Nopal Cactus Water will be available in the Los Angeles region and Hawaii Costco locations beginning in September. 

09/03/2014 - 9:40am

IRI on Wednesday released a new “Point of View: Winning with the Hispanic Consumer Today" study to help CPG marketers connect with this diverse, rapidly expanding customer group.

09/02/2014 - 2:51pm

The Magic Hat Brewing Co. recently released Wilhelm Scream, its first-ever pumpkin ale that's named for the iconic scream sound effect that's been used in more than 200 movies.

09/02/2014 - 10:48am

Google last week announced that it has been testing a small fleet of drones in Australia in an effort to remove "the friction of moving things around" as part of an initiative called "Project Wing."

08/28/2014 - 1:06pm

Coca-Cola Life — a reduced-calorie cola sweetened with cane sugar and stevia leaf extract — has arrived stateside, making its debut in The Fresh Market stores across Georgia, North Carolina, South Carolina and South and Central Florida.

08/28/2014 - 10:51am

Consumer packaged goods companies need to plan for a “1-5-10” market in the United States during the next five years, in which digital’s current 1% penetration will likely expand to 5% and could accelerate to as much as 10% in short order, according to a new report, "The Digital Future: A Game Plan for Consumer Packaged Goods," prepared for the Grocery Manufacturers Association by The Boston Consulting Group, Google and IRI. 

08/28/2014 - 9:30am

Unique Beverage Co., a player in the sparkling water category, has announced that its Cascade Ice flavors of lemonade, coconut, black raspberry, orange mango and pink grapefruit will be available in six packs and single 7-oz. bottles beginning in September.