01/23/2015 - 1:47pm

Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.

 

01/23/2015 - 12:40pm

Walkers Shortbread has adapted its shortbread recipe for consumers who abide by a gluten-free diet.

01/22/2015 - 11:15am

Lipton Iced Tea is rolling out a new line of lightly carbonated ice teas, which highlights the brand's "Be More Tea" brand philosophy of encouraging people to refresh their daily routines.

01/22/2015 - 10:17am

Greek yogurt brand Chobani is adding several products to its portfolio along with new marketing initiatives to maintain category leadership, the company announced on Wednesday. 

 

01/21/2015 - 9:27am

PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water.

 

01/20/2015 - 1:25pm

Oreo, a brand from Modelez International, will debut Red Velvet Oreos in February, according to a report from Bloomberg Businessweek. 

 

01/20/2015 - 1:21pm

Menasha Packaging has collaborated with the Path to Purchase Institute on a new industry report that identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments.

01/20/2015 - 10:15am

Lay's brand announced the return of its popular "Do Us A Flavor" contest. Beginning today, fans can submit their ideas for the next potato chip flavor for a chance at nabbing a $1 million prize. But with the return of the contest comes a twist.

01/20/2015 - 9:41am

U.S. consumers spent $120 billion on private label products during the past year, marking a year-over-year increase of 2.1%, according to the latest IRI Times and Trends report.