Mobile is increasingly influencing all stages along the shopper’s path-to-purchase for CPG items. New research from mobile audience intelligence firm NinthDecimal examines how mobile usage and marketing is transforming how shoppers interact with CPG brands.
PepsiCo on Wednesday announced that its line of Mountain Dew Kickstart beverages will get two new flavors. The new additions — Pineapple Orange Mango and Strawberry Kiwi — combine the rush of a Mountain Dew beverage with fruit juice and coconut water.
Menasha Packaging has collaborated with the Path to Purchase Institute on a new industry report that identifies leading-edge marketing practices that improve the effectiveness of shopper marketing investments.
Lay's brand announced the return of its popular "Do Us A Flavor" contest. Beginning today, fans can submit their ideas for the next potato chip flavor for a chance at nabbing a $1 million prize. But with the return of the contest comes a twist.